See a better future of integrated kitchen appliances in the new era
2023-02-17
【China integrated cooking stoves network】 According to the relevant data of China Yikang, the overall growth of China's integrated cooking stoves market in the first half of this year suffered a setback. The retail volume of online and offline markets reached 470000 and 910000 respectively, and the retail volume reached 3.4 billion and 8.4 billion yuan respectively. Such market performance is due to the dramatic decline of offline channels affected by the epidemic in the second quarter. The growth rate of offline market volume in the second quarter decreased by 11.2% and 10.6% respectively year on year.
Obviously, new storms have emerged, but new opportunities are also coming.
Show competitiveness with high cost performance
The performance of the short-term decline is undeniable, but compared with other kitchen appliances, the integrated cooker is only unexpected, and its performance is still good.
In 2022, the retail sales of traditional three-piece sets will be 24.2 billion yuan, a year-on-year decrease of 8.4%; The retail sales of range hood reached 14.4 billion yuan, a year-on-year decrease of 8.6%; The sales volume of gas stoves was 8 billion yuan, with a year-on-year decrease of 6.6%. The overall performance of the kitchen electricity market was sluggish. For this reason, the year-on-year growth of about 10% of the retail sales volume of integrated stoves was somewhat commendable.
In fact, long-term market education and continuous product upgrading have enabled more and more consumers to have a clearer and deeper understanding of the advantages of integrated cooker products. On the premise of equivalent functions, the single product price of integrated cooker has a stronger competitive advantage. At the same time, in the use of kitchen space, the integrated cooker is also more people-friendly.
In a word, the integrated cooker's high cost performance is enough to gain a foothold in the dual-line market. There is still huge room for market growth, and sluggish consumption will eventually come.
Broaden the track and hit the high-end market
The sales volume of integrated cookers has decreased, but the sales volume is increasing. This result is the inevitable result of the continuous "track widening campaign" in the industry.
At present, integrated cooker products with steaming and baking cooking functions are becoming the mainstream of consumption. After all, simple and efficient cooking methods are obviously more attractive when young consumers are rising. Compared with other kinds of single products, the integrated cooker with steaming and baking function has a higher basic price, which undoubtedly contributes to the increase of sales. In addition, the emergence of separate steamed and baked products has further raised the average price of products, and also provided more possibilities for the improvement of industry sales.
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